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How GSTC certification works

The concepts below apply to all six GSTC standards. Whether you are a hotel, tour operator, restaurant, or attraction — the certification structure, audit process, and nonconformity framework are the same.

Looking for standard-specific information? Browse all six standards →

GSTC — who they are and what they do

The organisation behind the standards

What does GSTC stand for, and what does it actually do?

GSTC stands for the Global Sustainable Tourism Council. It is a non-profit organisation that establishes global baseline standards for sustainable tourism and accredits independent third-party organisations — called Certification Bodies — to conduct audits against those standards. GSTC does not certify tourism businesses directly. It sets the rules and authorises the auditors.

Source:GSTC — About·Certification, Accreditation, Recognition

If GSTC doesn't certify my business, who does?

Your business is certified by a GSTC-Accredited Certification Body (CB) — an independent third-party organisation assessed and approved by GSTC to conduct audits against the relevant standard. The CB sends trained auditors to review your documentation and visit your operation. If you meet the standard's requirements, the CB issues certification. GSTC plays no role in individual audits.

Source:Certification, Accreditation, Recognition·Accredited Certification Bodies

How do I know if a Certification Body is legitimate?

GSTC publishes a list of GSTC-Accredited Certification Bodies at gstc.org. A CB claiming to certify businesses against GSTC Standards that does not appear on that list is not GSTC-accredited. Always verify a CB's accreditation status before engaging them.

Source:GSTC-Accredited Certification Bodies (the list)

What is a GSTC-Recognised programme?

GSTC-Recognized status applies to a STANDARD, not to a certification. It means GSTC's technical experts have reviewed that standard — Travelife and the Rainforest Alliance standard for tourism operations are both on the current list — and found it equivalent to the GSTC Standards. ⚠️ In GSTC's own words, Recognition “does not relate to the process of certification, nor to accreditation” and “does not ensure that the certification process is reliable”. So a certificate issued under a Recognized standard is not automatically equivalent to one issued by a GSTC-Accredited CB: the first says the yardstick is right, the second says the measurer is competent and impartial. Ask which you are being offered, and verify current status at gstc.org, as recognition is reviewed when programmes are revised.

Source:GSTC-Recognized Standards·Certification, Accreditation, Recognition

The GSTC certification ecosystem

Global Sustainable Tourism Council

Sets standards · Accredits CBs · Does not certify businesses

accredits

GSTC-Accredited Certification Body

Independent auditor · Conducts Document Review and Onsite Audit · Issues certification

certifies

Hotels

Tour Operators

Restaurants, Attractions, MICE, Destinations

The certification process

Five stages, three years

What does the full certification process look like?

Five stages. The business self-assesses against the relevant GSTC standard and prepares evidence. It selects and engages a GSTC-Accredited CB. The CB conducts a Document Review — a remote assessment of submitted evidence against the standard's performance indicators. The CB then conducts an Onsite Visit — inspecting the operation, reviewing physical records, and interviewing staff. The CB issues a certification decision. Certification is valid for three years, with annual surveillance audits during that period.

Source:Accreditation Manual v5.0, Clause 8.10.3·GSTC — Become Certified

How long does the process take?

GSTC does not publish a timeline, and neither will we. What the Accreditation Manual does fix is the shape: audit time is set by each CB from the certification scope and a risk assessment, initial and recertification audits shall be conducted on-site, and the certification cycle runs three years from the certification decision. How long YOUR preparation takes depends on how much of the evidence already exists — which is the thing nobody can estimate for you from outside.

GSTC publishes no answer to this. TavaSIS’s own reading, based onAccreditation Manual v5.0, Clauses 8.14.1, 8.14.3, 8.10.5

What is a Document Review?

The Document Review is a remote assessment in which the CB's auditors evaluate submitted evidence against the standard's requirements. Auditors assess whether documented policies, procedures, records, and evidence satisfy each performance indicator. The CB may request clarifications or additional documentation during this stage.

Source:Accreditation Manual v5.0, Clause 8.11.4

What is an Onsite Visit?

The Onsite Visit is a physical visit during which auditors verify that documented practices reflect actual operations — through facility inspection, record review, and interviews with staff at multiple levels. A business with strong documentation but inconsistent practice will be identified at this stage.

Source:Accreditation Manual v5.0, Clauses 8.11.4, 8.14.3

Do I need a consultant?

Not formally — you can engage a CB directly. But read the separation the right way round, because it is a constraint on your auditor, not on you. Clause 8.5.1 sits under “Management of Impartiality”, a section of requirements placed on the CB: personnel who have provided consultancy services to a client “shall not conduct audits, participate in the review process, or make certification decisions for that client for at least two (2) years.” Clause 8.5.2 closes the other direction — if CB personnel involved in your audit or decision later become involved with you as staff, contractors or consultants within two years, the CB must go back and review that audit and every decision arising from it.

The rule is that nobody can both advise you and judge you. If a CB’s own staff coached you through closing your gaps, those staff could not then audit you, review the audit, or make the decision — not for two years. Advising you costs that CB the people it would need to certify you. That is why the two are separate roles rather than one service — and the Manual treats the consultant as a legitimate role in its own right: in group certification the group manager “may be a cooperative of group members, an association, a consultant, or an external auditing body, but shall not be the CB itself.”

Advice itself is not the problem; pairing advice and audit on the same client is. The Manual says as much for internal auditors in a group — they “may provide advice to group members, but they shall not audit those members to whom they have provided advice” — and notes that general awareness training creates no conflict at all. Expect your CB to tell you that something does not conform, and not to tell you how to fix it. Whoever does that second part — a consultant, your own team, or a platform like this one — is doing work the CB is barred from doing for you. It is also why TavaSIS never makes a conformity judgement of its own.

Source:Accreditation Manual v5.0, Clauses 8.5.1 and 8.5.2·Accreditation Manual v5.0, Clause 15.3.6·Accreditation Manual v5.0, Annex B, Clause B7.4 and Note 12

01

Preparation

Self-assessment · Build documentation · Gap analysis

02

Engage a GSTC-Accredited CB

Choose from the accredited list · Agree scope · Submit application

03

Document Review

CB assesses evidence remotely · Typically 4–8 weeks

04

Onsite Visit

Auditors visit · Inspect · Interview staff · 1–3 days

05

Certification issued — 3 years

Annual surveillance · Full recertification at year 3

Nonconformities

What happens when a gap is found

What is a nonconformity?

A nonconformity is a formal finding issued by the CB when a performance indicator is not met. It is not an automatic failure of the overall certification — it is a documented gap that must be resolved. There are two categories: Major and Minor.

Source:Accreditation Manual v5.0, Clause 8.15.1·GSTC Accreditation Glossary v1.0, 3.74–3.75

What is the difference between a Major and a Minor nonconformity?

GSTC defines these by EFFECT, not by how much is missing. A Major nonconformity is one that “affects the capability of the management system to achieve the intended results”; a Minor is one that “does not”. Both definitions are taken from ISO/IEC 17021-1:2015. The Glossary adds that a nonconformity may be classified Major where there is significant doubt that effective process control is in place — and, importantly, that a number of Minor nonconformities against the same requirement can together demonstrate a systemic failure and so constitute a Major one. Do not assume “partially met” is automatically Minor: several partials against one requirement can add up to a Major.

Source:GSTC Accreditation Glossary v1.0, 3.74–3.75, citing ISO/IEC 17021-1:2015

How long does a business have to resolve a nonconformity?

Both get 90 days. Under the GSTC Accreditation Manual v5.0, CBs shall provide 90 days from the issue date to close a Major nonconformity (Clause 8.15.2.1) and, identically, 90 days to close a Minor one (Clause 8.15.3.1). The difference is what closure requires and what happens if it falls short. For a Major, evidence of both correction and corrective action must be documented, and an insufficient closing leads to sanctions. For a Minor, evidence of correction must be documented within the 90 days, while the corrective action is verified at your next audit (Clause 8.15.3.4) — and an insufficient closing is upgraded to a Major (Clause 8.15.3.5). Do not read the next-audit verification as the deadline: the 90-day clock applies to both.

Source:Accreditation Manual v5.0, Clauses 8.15.2.1, 8.15.3.1, 8.15.3.4, 8.15.3.5

Major nonconformity

What it means

Fundamental requirement absent — no policy, no monitoring, significant legal failure

Resolution window

90 days from date of finding (Clause 8.15.2.1)

Outcome

Correction and corrective action both evidenced. Insufficient closing → CB implements sanctions

Minor nonconformity

What it means

Requirement partially met — gap in quality or completeness, not in existence

Resolution window

90 days from date of finding (Clause 8.15.3.1) — same as a Major

Outcome

Correction evidenced in 90 days; corrective action verified at next audit. Insufficient closing → upgraded to Major

After certification

Validity, surveillance, and renewal

How long is GSTC certification valid?

Certification is issued for three years from the date of issue. Annual surveillance audits are required during the three-year period. A full recertification audit is conducted at the end of three years against the current version of the relevant GSTC standard.

Source:Accreditation Manual v5.0, Clauses 8.10.4, 8.10.5

What is a surveillance audit?

A surveillance audit is a periodic verification conducted by the CB between initial certification and recertification, confirming that the business still meets the standard and that the management system is operating as documented. The audit programme shall include at minimum one surveillance audit every year. Unlike initial and recertification audits, which shall be conducted on-site, a surveillance audit may be on-site, remote, or hybrid — the CB decides from its risk assessment, and for high-risk situations on-site audits shall occur annually.

Source:Accreditation Manual v5.0, Clauses 8.10.4, 8.14.3, 8.18.5

My certification has expired — what do I do?

Contact a GSTC-Accredited CB and begin the standard process. Evidence from before the lapse is useful where it is still current. There is no accelerated pathway for previously-certified businesses — recertification follows the full process.

GSTC publishes no answer to this. TavaSIS’s own reading, based onAccreditation Manual v5.0, Clauses 8.10.4, 8.10.5

Can I use the GSTC certification mark in marketing?

Only businesses with current, active GSTC certification — within the three-year period with all surveillance audits current — are authorised to use GSTC certification marks. Using a GSTC certification claim after certification has expired is not authorised and may constitute a misleading claim under consumer protection regulations including EU Directive 2024/825.

Source:Accreditation Manual v5.0, Clauses 8.4.1, 8.4.2